It is not just professional marketers but virtually everyone that has a website that is looking for ways to increase its traffic. If you want to rapidly grow your traffic, in such a saturated digital environment, simply creating quality content, optimizing it for SEO, and marketing it to your existing audience isn’t enough. Take advantage of these 5 secret tricks to drive more traffic to your website.
1. Ad scheduling
Virtually everyone knows of paid advertising but you can get generate more traffic on the same budget through ad scheduling. By targeting ads for only those hours and days when your target audience is most active, you are likely to get more clicks for each penny you spent.
2. Partner with Other Sites in Your Niche
It is not just influencer through which your content can expand its reach, you can do so likewise by partnering with other sites within your niche. You can add backlinks to each other’s articles and share them on each other’s social media channels, effectively taking advantage of the entirety of a combined audience.
3. Add Videos
Adding videos can help increase traffic by significantly boosting your site ranking. Articles and webpages with videos in them are likely to see high CTRs, lower bounce rates, increased dwell time, and higher levels of engagement – all highly beneficial to your site’s SEO.
4. Encourage Guest Posting
Nowadays to increase your site’s ranking, you have to churn out a lot more content to keep ahead of your competition. And, of course, this should be quality content that is up-to-date, optimized, engaging to read, and well-researched. Unless you targeted an unsaturated industry, this means it can be impossible to rank quickly alone or even with a small team.
This is exactly why you should encourage guest posting, not only will you be able to leverage more content but the authors will also share their article to their own audience, helping expand site exposure and bring in more traffic.
5. Build an Online Community
The most valuable traffic to your website is recurring traffic. People who are familiar with your website are also likely to engage more with it. A great way to improve your recurring traffic as well as add more value to your website is building an online community.
It doesn’t need to be an advanced social platform, simply integrating third-party solutions such as Facebook comments, BBpress, or Disqus could be enough to start generating conversations between site visitors.
Have any tricks of your own for increasing website traffic? Do share it with us and the rest of the community by writing them in the comments below.
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